This Tropicana Essentials project was turned around on a tight deadline. The bulk of the work on this project was retouching existing and new photography. Working with another member of my team we had to take the new fruit photography and match the style of that photography to previously used Tropicana style photography. All in all there were around 30 images of fruit to retouch which then needed to be composited together around the “tag” element carrying the branding. This was all done in a non destructive way so if one fruit image needed extra work it updated into the main composition automatically.

Once the artwork was signed off I travelled to Brussels with the client to oversee the repro of the artwork files and give final sign-off of the repro files. I then attended the print run over two days in which I worked with the printer to achieve the colour the client was expecting.