This brief from Tropicana was to create an alternate piece of packaging for the Christmas period carrying festive message. The bulk of the work I did on this project was to create a reusable Layer Style in Photoshop that looked as thought the Christmas message had been carved out of the signature Tropicana orange. This had to be something that was quick to change as the client could not settle on the messages.

Additional retouching was also carried out adding, moving and removing water droplets. Artwork was then created using a mix of Pantone colours overprinting each other to get a smooth graduation and reduce trapping due to printing restrictions. Finally I created the 3D visuals you see here to be used for marketing in other areas before the packs were printed.