Various key visual projects were worked on for Sobranie. With a key visual design is generally taken and artworked across 4-6 sizes to send out to the markets. Colour work is done to create consistency between the design and the printed pack/pack artwork. This can be very tricky as the packs are printed using bespoke inks overprinted on to each other to get the desired colours. Your only point of reference for this is the actual printed pack which leads you down a route of proofing and colour matching.

The artwork is then constructed in a way that is easy to understand and easy to re-plot to another size for the market. All elements have to be created to work at print sizes from POS up to 96 Sheet which can prove a challenge with photography so vector elements and 3D models are utilised where possible. Across the Sobranie portfolio I have created 3D models and renders of packs for many markets all packs shown on this page are renders which I created.