The entire Mug Shot brand was to be refreshed to increase sales in a highly competitive sector. The initial work I did on this project was to Illustrate the Mug Shot mug using Pantone colours to keep colour consistency across the range, devise how to produce the Artwork keeping the colours "zingy" with limited Pantone colours overprinting to get an extra mix of colour.

Retouching of product into the illustration was then done along with retouching of the cameo shots including overpainting photography to give them a "hyper real" illustration style look. Artwork was then produced over a large range of SKU's. 3D visuals you see here were then created to be used for marketing in other areas before the packs were printed.